It's finally official!
March 15th we celebrated the launch of Personalized Solutions Scottsdale and it was perfection!
The event was held at the stunning Museum of the West in Old Town Scottsdale - the only Smithsonian affiliate on the West Coast. We were joined by the President of the Museum, Mike Fox as well as multiple members of the board. We had over 100 local residents in attendance, media coverage from So Scottsdale! magazine, and a fantastic life in luxury raffle with over $1800 of luxurious goodies - including a stay at our favorite Scottsdale resort, The Andaz!
In addition to celebrating our launch, we honored the Women of the Year for Women of Scottsdale and East Valley Women. Two phenomenal ladies that inspire in everything they do, Margaret and Nancy, congratulations!
Truth be told, I had never stepped foot in Arizona until September 28th 2017. A DC client had asked me to attend a meeting on her behalf and off I went.
My first evening at the Andaz I attended a charity event that was being hosted by the hotel and that is when I met JoAnn Holland and Debbie Gaby. We chatted throughout the event and went to dinner together afterwards. They invited me to attend another charity event two nights later, Horses and Hot Rods. This event was the pre-event for The Arizona Heart Association's Heart Ball in November. That evening I met more wonderful people and decided I'd return for the Heart Ball.
In November I had such a great time that I began seriously considering Arizona as the next city for a Personalized Solutions office...it mixed fantastic weather, kind people, and a desert, cosmopolitan vibe. The Phoenix economy is also one of the fastest growing in our nation, another perk!
During this trip I attended a Women of Scottsdale luncheon as well as an East Valley Women meeting. I met more lovely women and decided that I needed to return again in December to really decide if this was the next step for my business.
In December I returned, signed a lease, and began the transition planning from DC to AZ.
End of January, we landed in Phoenix and haven't looked back!
I am so thrilled to be a Phoenician and a contributing member of this vibrant business community. Thank you again to everyone who helped welcome us this month, we sincerely appreciate your time and support.
For more photos, click here!
Meet Chef Ben Rubin, Founder of AllSpice Hospitality.
Chef Ben and I have been working together to create perfectly planned parties and menus to my clientele for the past three years. He is hands down one of my favorite people to work with (not only is his food delicious, but he is hilarious!) a rare but great combination in the hospitality industry.
He began to refine his journey into professionally cooking, seven years ago with a 22 month program at the Culinary Institute of America in New York. During his time at the Institute, he completed two externships. The first, working in the kitchen on a Celebrity Cruise Line ship for three months, producing meals for 2,200 people a day! During this time he saw 14 Caribbean countries, worked with staff that represented 86 countries, on a boat of 5,000+ people.
After his time on the ship, Ben went to Atlanta where he worked at one of the top Greek restaurants in the country, Kyma. He spent ten months there and loved every second of it.
Upon completing school, Chef Ben moved to Brazil where he spent a year courting his wife, soaking up the culture, and working in a sushi restaurant. (Quite the variety of experiences)
After Brazil, he landed back in Washington, D.C. where he worked for Blacksalt (one of my favorite restaurants), for two years.
Chef Ben was done working for others and that is when AllSpice Hospitality was born.
No, I'm not MAD at you. It's the name of the gym, silly.
Now you're wondering, what is this gym phenomenon and why haven't I heard of it or tried it?
MADabolic stands for:
Simply put: each daily workout is designed around one of those three driving concepts and you are never completing the same workout twice.
Last week while back in DC visiting our clients, I had the pleasure of not only squeezing in five MAD classes but also getting to know the owner of the Arlington/DC location, Corbin Jennings.
Corbin began his career, like many, in corporate America. He studied economics in college, worked in banking for a minute, then logistics for Lowe's and Under Armour.
It was during his time at Under Armour when he realized he needed a life change and could no longer sit at a desk for 60+ hours a week, staring at excel sheets. He was bored to death.
After doing the MAD workouts in Charlotte, North Carolina, Corbin decided to throw caution to the wind and began looking into opening a MADabolic of his own in the DC metro.
Two years later, at age 28, Corbin successfully became the owner of the MADabolic franchise in Arlington, Virginia. Pretty impressive...
How did you go from a corporate minion to business owner and what were the challenges you faced?
"I was always willing to take risks. The really challenging part has been not knowing the 99% of the operational side - taxes, licenses, etc. I am constantly in unfamiliar area. Prior to becoming a MADabolic owner, I was in roles where I could become really proficient at something and master it. Entrepreneurship is not like that.
What led you to pick MADabolic out of all the fitness franchises out there?
"I was a member in North Carolina for six months before deciding to franchise. I fell in love with the workout - genuine strength and athletic training. It was far superior to everything else I'd come across."
What was your fitness background prior?
"I was an athlete growing up and played soccer competitively but I was not a personal trainer or coach."
So how did you become one?
"There is a four to twelve week intensive onboarding program for trainers that takes place at the HQ in Charlotte. I completed that and I am also ACE certified.
WOW! That is a long training program, why so tedious? Explain the hiring process.
"There is a 25% fail rate for the onboarding program, it is designed to challenge. Before sending people to Charlotte, we have our own hiring process. We want people who can move REALLY well. At first, I was hiring a lot of former crossfitters, but as I've gotten further along, I've realized they aren't very dedicated. Now I am looking for passion and dedication to the program, attention to detail, and the ability to move REALLY well.
What has your turnover rate been like?
"We have only lost two trainers since opening. We had two potentials we sent to Charlotte but they didn't end up moving forward. In the gym industry there is a notoriously high turn over rate."
Let's dig into the workout...