Turning dreams into reality...
It's something most people won't make happen for themselves.
No, I am not a pessimist, I am a realist.
The reasoning behind it is simple...
MOST are too scared to try because they are too afraid of failing.
I've never been afraid of failing when it comes to my business and career.
When I first started PS, I had absolutely nothing to lose and everything to gain. If you read the Washington Post article then you know I was buried in student loans and my business was my ladder out of that grave. In the beginning days, I worked seven days a week to keep up with the growing demand and our rapidly expanding client list. It was exhausting but looking back, it was worth it.
Besides exhaustion, there were other downsides to this fast pace growth. I was completely worn out and had no time for my health (Up at 5:30am, home at 9pm/10pm), my relationship took a back seat and eventually failed, and my friendships were the weakest they'd ever been. Sure, I was 23 years old and I had an assistant - that sounds pretty awesome but nothing is ever quite as shiny as it appears.
No one enjoys the preachy, "here's how I did it" post but because so many people ask me how I wound up leading the life I have now, I've decided to summarize.
The magic keys:
I've never been afraid of hard work.
I've never been afraid to fail at work.
I always knew that if I tried my hardest and put forth the max effort, that was all I could do and if it wasn't enough, well then so be it. As I built Personalized Solutions, my clients were able to see my work ethic and my desire to succeed. I believe that is what built the foundation of trust that led to successful, long term, working relationships.
After six very prosperous years in Washington, D.C. I decided to uproot my entire life and move to Arizona. A risky move that could have potentially dire consequences to the business I worked incredibly hard to build back East. When I made the choice to leave, I knew that there would be risk involved but after weighing my options, I determined it was a risk worth taking. Worst case scenario - I lose it all. Remedy - I find a "normal" job. Fortunately for me, my clients stuck with PS, realizing a lot of our work can be done from anywhere, and as long as it gets done, the mission is accomplished.
Prior to leaving:
A new client approached me in November about a passion project of hers that she had pursued once but then let slip to the side. She was contemplating reviving the project and she felt I'd be a great partner in helping her do so.
This was not the first time I'd been approached by a client to help launch a passion project but it was the first time that the idea of partnering with a client sounded really appealing. I was able to understand my clients vision, the need for what she wanted to create, AND I'd get to play a major role in the development of the brand/product. However, my business background does not directly correlate...this is where the fear could and should set in, right? Fortunately, this client trusts that if anyone can help her launch this brand, it's me. There is great value in knowing that other people believe in your talents and capabilities. If they believe, so should I. (and I do)
Long story short -
This new venture = the opportunity of a lifetime, six years in to owning Personalized Solutions.
Dreams are goals with deadlines. (As Coach Dan says, have written goals - become part of that 2%!)
Build strong habits and be disciplined. (In all aspects of your life)
Don't be too afraid to start. (You will never know what could have been.)
So what if you fail? (You'll bounce back with a lot more knowledge than you had before.)
Listen to your gut instincts. (They are never wrong.)
Go chase your dreams, ignore the naysayers, and work your ass off. (I promise you will have no regrets.)
As I dig deeper into this new client project, I am invigorated. This project is what will propel both her and I to the next level and I believe that if I dedicate myself 150%, the result will be the same. I refuse to let fear dictate my life and that is why I am here in Arizona, defining a new chapter, launching a massive new venture, and enjoying every second of it.
Pursuing your dreams!